Privacy Policy

At Alpha Rags 555 Europe, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, and safeguard information when you use our website and services.

1. Information We Collect

We may collect the following types of information:

• Business details: company name, VAT number, billing and shipping addresses.
• Contact information: name, email, phone number.
• Order details: products purchased, payment method, transaction history.
• Website usage data: IP address, browser type, and browsing activity through cookies.

2. How We Use Your Information

We use your information to:

• Process and fulfill your orders.
• Communicate with you about orders, shipments, and updates.
• Manage invoices, taxes, and accounting obligations.
• Improve our website, services, and customer support.
• Comply with legal obligations.

3. Legal Basis for Processing

We process your data based on:

• Contractual necessity: to fulfill your orders and provide our services.
• Legal obligations: tax, accounting, and customs compliance.
• Legitimate interest: improving our services and protecting against fraud.
• Consent: for optional marketing communications (you can opt out at any time).

4. Sharing of Information

We may share your information with:

• Shipping and logistics partners to deliver your orders.
• Payment providers to process transactions.
• Email marketing service providers (such as MailPoet) to manage our newsletter and communications.
• Accountants, auditors, and legal authorities when required by law.
  We do not sell or rent your personal data to third parties.

5. Data Retention

We keep your personal and business data only as long as necessary:

• We retain transaction and billing data for at least 6 years to comply with Spanish tax and accounting regulations.
• For marketing or communication: until you withdraw your consent.

6. Data Security

We implement appropriate technical and organizational measures to protect your data from unauthorized access, loss, misuse, or disclosure.

7. Your Rights (GDPR)

If you are based in the EU/EEA, you have the right to access, correct, or delete your data, as well as the right to restrict or object to its processing. To exercise any of these rights, please contact our Data Protection team at info@alpharags555.com. We will respond to your request within 30 days.

8. Cookies

Our website uses cookies to improve functionality and analyze traffic. You can control cookie preferences through your browser settings.

9. Changes to This Policy

We may update this Privacy Policy from time to time. The updated version will always be available on our website.

10. Contact Us

If you have questions about this Privacy Policy or how we process your data, please contact us